The CX Playbook
Real strategies, honest insights, and the kind of customer experience wisdom that actually moves the needle.
MLM Customer Support: Why Generic Customer Service Teams Fail Network Marketing Companies
May 25, 2026
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I know the term MLM carries opinions. Some companies use it proudly. Others prefer direct sales, network marketing, social selling, or community-led commerce.
I will use it occasionally here because ...
How to Build a Customer Support Team for a Direct Sales Company Without Burning Out Your Founders
May 25, 2026
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When a direct sales company is first getting started, customer support looks simple from the outside.
A founder answers messages. A co-founder jumps into Facebook comments. Someone in operations hand...
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